Has anyone seen the new ad for the Tampax Pearl? I know I'm not the target audience for this thing, but seriously, you'd think the marketing department could come up with something a little better (sorry Kim, I think it was Leo Burnett). Does anyone really enjoy these ads? Seriously ladies, pony up on some comments and let us know. Does an ad for a tampon really sway your purchase decision? Do you think, wow, this one holds 62 buckets of blue test liquid as compared to this amateur that only holds 58?
Let me break it down. A man and a woman are out in some pond on a rowboat and all of the sudden the boat springs a leak. Oh no! Are they going to make it? Will their date be ruined as they have to attempt to swim to safety and she can't escape the grip of the raging undertow? Will the guy look like an idiot when he can't fix the leak? Nah, his trusty date opens her travel sack to reveal an ENTIRE BOX of tampons. An ENTIRE BOX. Ladies, who carries around an entire box, let alone on a ROWBOAT in a TRAVEL SACK?
So, as the guy frantically searches his tiny rowboat for something to fix the life threatening situation that has come about, his quick thinking date pulls out a tampon (hopefully a spare) and plugs up the leak. The guy realizes he's found a real keeper, and they share a moment as their freshly repaired boat floats off into happiness. Because, wait for it, the Tampax Pearl is all about preventing leaks.
Who knew tampons were also the tool of choice for life savers across the globe?
Here's a link to the video if you really want it. Right click, Save Target As...
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